If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Business Communications » Internal Communication Excellence
Download FREE Excerpt
13 Info Graphics
15 Data Graphics
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC undertook this study to supply Competitive and Business Intelligence leaders with insights into creating effective Market Landscape Summaries, Clinical Development Profile Maps, and other critical executive briefs. This study will aid Market Intelligence & Analytics leaders in crafting high-impact landscape assessments that meet the needs of senior leadership.
This study engaged 30 executives from 27 leading pharmaceutical, biotech, and life sciences companies. Twelve research participants represented large pharma organizations, while the remaining benchmark class emerged from mid-sized and smaller companies.
Deep-dive interviews were conducted with senior bio-pharma leaders with experience on Boards of Directors and in the roles of Chief Executive, Chief Marketing Officer, Chief Medical Officer, and Head of Competitive and Business Intelligence.
Use 5 Pages or Fewer for Competitive Landscape Assessments: Very concise executive briefs work best for presenting market landscape summaries to different leadership groups. More than half of benchmark partners use 5 pages or fewer for presentations to all groups. Competitive assessments to Investor Relations groups are often the most concise presentation type, while those to Executive Committees may run longer.