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25DB




Products & Services Human Resources Employee Training and Development

Developing High-Performing Market Research Staff

DB Image

ID: 4588


Features:

Metrics, Graphics


Words: 6,891


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-Members: To download a complimentary sample page from this report, please click here.


Study Overview
Market research organizations must develop the staffing capabilities to manage complex structures, build influence for strategic decision-making and create effective process and productivity elements to manage the organization's workload. Leading market research managers seek talent, target the composition of their teams, develop skills and chart career paths for all employees to achieve these demanding goals.

Key Topics
This 14-page document, which includes several metrics and conceptual graphics, will help market research managers to identify the most important skill sets, design career path programs and cultivate valuable performance in their staff.

Sample Best Practices

  1. Develop an “outward looking” culture as a corporate success factor that turns to market research for insights into product development, customer and competitor perspectives.
    - The Executive Director of Market Research at one company has established operational and staff development platforms that facilitate a focus on interpreting external developments and how they relate to business growth.
  2. Build and maintain a model characterization of high performance Market Research professionals against which recruits and incumbents may be measured.
    - One leading pharmaceutical company has developed a model of high-performance for its market research staff that it uses to help make recruiting decisions with new professionals and to assess development opportunities for existing staff.
  3. Develop a core curriculum to support career path competencies and grow market research capabilities.
    - One pharmaceutical company’s market research department has developed a two-week program called “Boot Camp,” in which new senior staff members receive focused development on core skill and orientation topics.
Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.

For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized benchmarking research, contact Tracy Hollister at 919-767-9225.

Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.