Developing Medical Affairs Capabilities within Medical Device Companies: Showing the Value of Medical Affairs

STUDY OVERVIEW

The changing healthcare landscape has pushed the Medical Affairs function into an increasingly important role, even within the medical device sector. The function's role in clinical development, regulatory compliance and market education all point to its importance. However, Medical Affairs leaders often find it challenging to identify strong performance metrics to demonstrate the value of their function to key internal stakeholders, especially within the device industry.

Best Practices, LLC undertook this study to help medical device organizations find better ways to create and communicate strong Medical Affairs performance metrics to demonstrate value to leadership. Leading insights and metrics in the document will help Medical Affairs leaders create a blueprint for showing the value of the function to internal leadership.

KEY TOPICS

• Study Overview
• Key Recommendations
• Key Findings & Insights
• Metrics for MA Activities to Show the Success to Stakeholders
• Communicating the Value of Medical Affairs

• Effectiveness of Overall Medical Affairs Metrics in communicating the value and success of the organization to stakeholders
• Effectiveness of Scientific Publications Metrics, Medical Education Metrics, Thought Leader Management, MSL Metrics and Medical/Clinical Operations Metrics in communicating the value and success of organization to stakeholders
• Relative importance of Medical Affairs activities to senior leadership
• Methods/Channels used to communicate the value of Medical Affairs activities to stakeholders

• Communication Methods/Channels: Benchmark class companies mostly prefer presentation/briefing or face-to-face meetings for communicating the value of Medical Affairs activities to various stakeholders.
  

Best Practices, LLC engaged 12 Medical Affairs leaders at 10 leading Medical Device companies. This report captures insights on two segments: Medical Device Only and Medical Device + BioPharma segments.

Industries Profiled:
Biotech; Medical Device; Pharmaceutical; Manufacturing; Consumer Products; Diagnostic; Consulting


Companies Profiled:
Axon Pharma; Gore; Covidien; Bayer; Scientific Advantage; Medtronic; Baxter Healthcare; Terumo Corporation; Becton Dickinson; BARD

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