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» Products & Services » » New Product Development » Early stage commercialization

Developing "Soft and Hard Skills" to Increase Commercialization Effectiveness

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ID: 4315

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Words: 2,797

Published: Pre-2019

Delivery Format: Online PDF Document

 

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Soft skills and interpersonal characteristics are often the main differentiation between a successful commercialization employee and one who is less influential. Soft skills include communication, facilitation & collaboration, negotiation, curiosity & Creativity, leadership and team membership. This 10-page document looks at critical behavioral characteristics for successful commercialization and discusses best practices for building functional capabilities in commercialization and portfolio management. Included in the document are graphics illustrating desired employee skills sets for personnel in early stage marketing and portfolio management positions.

Industries Profiled:
Biotech; Health Care; Pharmaceutical; Diagnostic; Manufacturing; Consumer Products; Medical Device; Automobile


Companies Profiled:
Allergan; Abbott; Bayer; Bristol-Myers Squibb; Boehringer-Ingelheim; Eli Lilly and Company; GlaxoSmithKline; General Motors; Johnson & Johnson; Novartis; Pfizer

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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