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11 Info Graphics
5 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Pharmaceutical; Health Care; Medical Device
AstraZeneca; Sanofi-aventis; Merck; Eli Lilly and Company; Johnson & Johnson
This 25-slide presentation reveals how six leading pharmaceutical companies achieve trademark success through integrating marketing, legal and regulatory perspectives to develop and protect brand names.
Specifically, the presentation captures key success drivers and examines the advantages and disadvantages of a number of strategies including global trademarks, meaningful names, use of suffixes and prefixes with names, registration of logos and other brand components, registration of domain names and use of multiple trademarks.
Companies also list their most important lessons learned in the trademark process. Overall, the presentation includes: