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25DB




Products & Services Sales and Marketing New Product Development and Launch Planning and Coordinating Launch Thought Leader and Advocacy Development

Development of Thought Leaders -- Part 1

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ID: 3624


Features:


Words: 800


Published: Pre-2014


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Leverage clinical trials for maximum market value.
Clinical trials provide an early opportunity to make a strong impression on a
drug’s market niche. The most obvious impact comes through thought leader
management. Experts and patient-focused physicians are made aware of the new
drug and get clinical exposure to the efficacy of the product. But one company
has found that a well-developed strategy can bring additional commercial value
from clinical trials through creating wider market awareness. By maximizing
exposure in both the medical media and the general media, the company has
compressed the time to achieve product uptake ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company


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