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Products & Services Sales and Marketing New Product Development and Launch Planning and Coordinating Launch Thought Leader and Advocacy Development

Development of Thought Leaders -- Part 2

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ID: 3625


Features:


Words: 709


Published: Pre-2014


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Develop an integrated process of thought leader development to achieve commercially focused drug development and maximum marketing impact. One benchmark partner has developed an integrated process for thought leader management. The company has established a network of dedicated Medical Affairs Managers who are assigned to key thought leaders at the global and country unit level. Within key countries such as the U.S., these Medical Affairs Managers have their own territories across regions and major cities ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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