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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Digital Marketing (DM) technologies are transforming the commercial marketplace. This is changing the communication landscape and forcing companies to develop new marketing skills that employ a broad range of new tools and techniques. This Best Practices, LLC benchmark study examines how organizations are attracting and developing the next generation of Digital talent – and the skill sets needed to make DM more effective overall. This study also captures insights into how DM teams build better relationships with brand teams, and will invest in the function going forward.
Research findings provide metrics that can serve as a reference point for marketing leaders seeking to gauge how their digital marketing hiring, training and investment compare with other organizations.