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Best Practice Database
Marketing Management » Digital Marketing
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Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Digital Marketing (DM) technologies are transforming the commercial marketplace. This is changing the communication landscape and forcing companies to develop new marketing skills that employ a broad range of new tools and techniques. This Best Practices, LLC benchmark study examines how organizations are attracting and developing the next generation of Digital talent – and the skill sets needed to make DM more effective overall. This study also captures insights into how DM teams build better relationships with brand teams, and will invest in the function going forward.
Research findings provide metrics that can serve as a reference point for marketing leaders seeking to gauge how their digital marketing hiring, training and investment compare with other organizations.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.