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Marketing Management » Digital Marketing
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Digital Marketing technologies are rapidly transforming the commercial marketplace -- challenging companies to develop new marketing skills that employ a broad range of new tools and techniques. This study identifies how Digital Marketing organizations utilize a variety of metrics and report types to improve effectiveness, demonstrate value, and impact the organization’s bottom line. In addition, this research examines how leading Digital Marketing groups plan for, test, and roll out new services across proprietary and other commercial platforms.
This research examines how organizations utilize Digital Marketing (DM) metrics and tools to impact the organization's bottom line and effectively demonstrate the value of the Digital Marketing function.