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Marketing Management » Digital Marketing
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Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills that employ a broad range of new tools and techniques. When managed well, Digital Marketing technologies can be tremendously effective. When managed poorly, they can damage customer goodwill and create unnecessary expense.
Best Practices, LLC conducted this research to explore key trends and success factors related to how organizations structure their Digital Marketing groups. The study also evaluates which structure works best for 12 Digital Marketing services (blogs, email, webcasts, etc.) and the effectiveness of various metrics used to evaluate Digital Marketing groups.
The study includes three segments: an Elite Performing Segment, a Healthcare Segment, and a Non-Healthcare segment.