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Best Practice Database
Marketing Management » Digital Marketing
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Digital Marketing technologies are transforming the commercial marketplace -- challenging companies to develop new marketing skills that employ a broad range of new tools and techniques. When managed well, Digital Marketing technologies can be tremendously effective. When managed poorly, they can damage customer goodwill and create unnecessary expense.
Best Practices, LLC conducted this research to explore key trends, success factors, and lessons learned for structuring Digital Marketing groups. The study also distills winning strategies for Digital Marketing staffing and budget allocation to help executives manage their service costs and better serve their business units and their products.
The study includes three segments: an Elite Performing Segment, a Healthcare Segment, and a Non-Healthcare segment.