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» Products & Services » » Sales and Marketing » Sales Management » Enhancing Selling Effectiveness » Sales Collateral Management

Distributing Samples Effectively

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ID: 3960

Features:

Words: 1,007

Published: Pre-2020

Delivery Format: Online

 

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  • STUDY OVERVIEW
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Read the sample closet to evaluate sample usage patterns.
Best practitioner reps study sample closets as a key information
resource. Clues found in sample closets provide a window into doctors’
prescribing habits and the competition’s tactics for that office. Scanning the
sample closet enables reps to leave the correct amount of samples and provides
them with a window into what products doctors have been using and at what rate.
Critical techniques for gathering sample closet information include:

Read sample closet usage patterns to tailor your in-office
presentation.
One sales rep tries to review the sample closet before he details the doctor ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
a leading pharmaceutical company

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