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Products & Services Market Research, Analytics and Forecasting Building Influence and Enhancing Business Value

Driving the Business Impact of Market Research Organizations through Global Cross-Unit Collaboration

DB Image

ID: 4583


Features:

Metrics, Graphics


Pages/Slides: 22


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Study Overview

Leadership’s role is evident in high-performing market research organizations. The rank of the senior-most executive within a market research organization generally sets the tone for the reach and presence of market research. Senior market research leaders emphasize the importance of confronting a complex management challenge – cross-unit coordination and collaboration - as a cultural hallmark of high performance.

Key Topics
This document will provide market research leaders with insights and practices on how to work effectively across business, brand and geographic units to drive business impact, influence and efficiency. This 22-page document also includes benchmark survey data, conceptual graphics and executive quotes.

Sample Best Practices

  1. Align your market research staff deployment strategy to reflect your greater need: developing market research proficiency or building rapport with product teams.
    *When a market research group is small and technical expertise does not run deep, then a centralized staffing deployment strategy offers significant benefits.
  2. Establish ongoing and systematic communications activities across all market research units to spur exchange of market insights and research best practices.
    *Communication intensive benchmark partners described a coordinated schedule of annual events, quarterly meetings, monthly exchanges and weekly meetings.
  3. Share budgets to leverage critical research resources across groups and business units.
    *Due to the high cost of some market research databases and resources, procurement initiatives have pressed many units to pursue group purchasing to obtain better unit rates. For some companies, this has spurred budgeting links that reinforce collaboration and sharing.
Methodology
This research originates from a Best Practices, LLC consulting project for a client and is based on interviews and surveys with market research benchmark partners.

For further questions on this research or if your company would like to explore opportunities to work with Best Practices, LLC to conduct customized benchmarking research, contact Tracy Hollister at 919-767-9225.

Industries Profiled:
Pharmaceutical; Insurance; Medical Device; Telecommunications; Research; Health Care; Biotech; Shipping; Manufacturing; Consumer Products; Diagnostic; Chemical; Computer Hardware; Computers; High Tech; Electronics


Companies Profiled:
AstraZeneca; Sanofi-aventis; Zurich North American; Towers Perrin; Royal & SunAlliance; Raymond Corporation; Ranbaxy; Penn National Insurance; Alexion Pharmaceuticals; 3M Pharmaceuticals; Aliant Telecom; LexisNexis; Arrow International; aaiPharma; Centocor; Inc.; Abbott Laboratories; DSM Pharmaceutical; Mattson Jack Group; FedEx; GE Financial; Bayer; Genentech; Bristol-Myers Squibb; Hewlett-Packard; DuPont; IBM; Eli Lilly; Janssen; Ortho Biotech; Roche; Mead Corp; Merck; MetLife; NCR; Novartis; Novo Nordisk; Organon; Texas Instruments; Dow Chemical; Xerox


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.