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Best Practice Database
Market Research, Analytics and Forecasting » Building Influence and Enhancing Business Value
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Leadership’s role is evident in high-performing market research organizations. The rank of the senior-most executive within a market research organization generally sets the tone for the reach and presence of market research. Senior market research leaders emphasize the importance of confronting a complex management challenge – cross-unit coordination and collaboration - as a cultural hallmark of high performance.
This document will provide market research leaders with insights and practices on how to work effectively across business, brand and geographic units to drive business impact, influence and efficiency. This 22-page document also includes benchmark survey data, conceptual graphics and executive quotes.
Sample Best Practices