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Best Practices, LLC undertook this benchmarking research to explore how Medical Affairs can improve its digital capabilities to better serve internal and external stakeholders. This report delivers benchmarks around digital operations, activities, channels, services, roles, reporting and resourcing within Medical Affairs. It also highlights the top digital engagement trends that will greatly impact the Medical Affairs function.
Sixty-eight industry professionals from 35 companies were engaged in this research through a benchmarking survey, focus group interviews and round-table discussion.
Key topics covered in this report include: