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Products & Services Sales and Marketing New Product Development and Launch Managing Development Process Cross-Functional Teams Team Structure

Early Involvement of Cross-Functional Teams

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ID: 3620


Features:


Words: 1,395


Published: Pre-2014


Delivery Format: Online


 

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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Establish cross-functional team to guide product development through early clinical phases. Benchmark partners noted the importance, yet infrequency, of having a fully operational cross-functional team in place to support product development. Companies struggle with the decision to commit resources to a product that may or may not make it past the next phase. At one benchmark company, a cross-functional Clinical Research Product Team (CRPT) is established after the “science committee” approves the drug to move into Phase I. The criterion for advancement to Phase I is a fifty percent chance of success. The team members, assigned by the Head of New Product Marketing, are usually working on more than one team in related therapeutic areas ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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