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Best Practice Database
Sales and Marketing » Marketing Management » Designing Marketing Strategies » CRM Strategies » Consumer Relationships
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As corporations transform from decidedly product-driven organizations into market-driven organizations, and become more dependent on the accomplishment of marketing initiatives, the search for winning marketing strategies is imperative. Corporations can use the information in this document to effectively develop and manage their marketing activities. This 25-page document details the way successful market-driven organizations develop product brand images, communicate marketing plans throughout the entire organization, maintain customer message, and target specific market segments in an efficient and effective manner.