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Business Communications » Internal Communication Excellence
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Internal Communications is a small but important group that delivers information to an organization's employees on issues such as corporate initiatives and benefits. As the conduct between a company and its workforce, Internal Communications performs a vital role in keeping employees informed about issues that can have a large impact on the overall success of a company. Two of the key drivers that determine the effectiveness of an Internal Communications group are structure and staffing. Best Practices, LLC undertook this study to identify the key trends in the organizational structure of Internal Communications groups and to gather resourcing benchmarks for this function at leading organizations. Executives and managers of Internal Communications groups can use this research to compare their structure and staffing with those of leading companies.
Thirty communications executives and managers at 26 leading companies from leading bio-pharmaceutical, healthcare and other industry leaders participated in this research. Field interviews and study analysis produced many observations and benchmark findings to reflect opportunities across the Internal Communications Function for organization growth and profitability.