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Best Practice Database
Managed Care » Managed Care Organizations and Winning Practices
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The payer sector continues to play a pivotal role in how patients access pharmaceutical products. It is estimated that some 80 percent of patient access to prescription drugs in the United States is controlled by the managed markets sector. Thus it is imperative for pharmaceutical and biotechnology organizations to have effective market research activities in place to gain the insights needed to assure successful relationships with the managed markets sector.
Best Practices, LLC performed this reseach to identify the key market research activities, the best approaches for hard-to-reach payers, and the timing of key market research activities regarding payers. The study also captures executives’ best practices and lessons learned for addressing and acting upon the needs of third-party commercial and government payers.
The data for this study was collected using a quantitative survey and field interviews with 11 managers and executives representing Managed Markets or Market Research functions at leading pharmaceutical and biotech companies.