1<!DOCTYPE html>
2
3Anonymous
4/bestp
5/bestp/domrep.nsf
6CD682CA5DF2110F485257704006B199D
8
9
10
11
12
13
140
15
16
17/bestp/domrep.nsf/products/effective-market-research-structures-to-maximize-managed-markets-access-insights?opendocument
18
19opendocument
2034.230.84.215
21
22
23www.best-in-class.com
24/bestp/domrep.nsf
25DB




Products & Services Market Research, Analytics and Forecasting Market Research Structure

Effective Market Research Structures to Maximize Managed Markets Access & Insights

ID: 5081


Features:

8 Info Graphics

7 Data Graphics

30 Metrics

5 Narratives


Pages/Slides: 25


Published: Pre-2013


Delivery Format: Online PDF Document


 

License Options:
close

Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




Buy Now

 


  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Effective Market Research Structures to Maximize Managed Markets Access & Insights"


STUDY OVERVIEW

There's no denying the influence that the payer market exerts on the pharmaceutical industry. Patient access to prescription drugs is mainly driven by the managed markets sector. To succeed in this new market reality, biopharma companies must access payers, build relationships and develop critical managed markets insights that will lead to a successful launch. It is vital that biopharma leaders build market research capabilities that effectively capture and communicate the concerns and interests of key managed markets organizations.

This study identifies the market research structures that best support the managed markets function in gaining payer access and insights around pharma products.

KEY TOPICS

  • Study Overview
  • Structure and Organization
  • Function Effective in Multiple Locations
  • Dedicated Market Research Resources Improve Effectiveness
  • Competition with Brand Teams for Resources
  • Best Practices, Pitfalls and Success FactorsCurrent and optimal structure and organizational fit

SAMPLE KEY METRICS
  • Organizational home for managed markets market research staff
  • Job level of the person who directs activities of the MMMR staff
  • Location of staff who perform market research work regarding managed markets
  • Reporting line for staff conducting managed markets research
  • Effectiveness of current MMMR structure

SAMPLE KEY FINDING

No Single Structure Is Optimal: Many structure types can work effectively for the Managed Markets Market Research function, and benchmark partners use several different models. A more critical success factor than the structure type is the level of research staff knowledge and understanding of the Managed Markets sector. Developing staff specialization and expertise is the key to making any structure begin to work from an MMMR perspective.

METHODOLOGY

The data for this study was collected using a quantitative survey and field interviews with 11 managers and executives representing Managed Markets or Market Research functions at leading pharmaceutical and biotech companies. Benchmark findings provide comparative data that companies use to identify and correct any gaps within their Managed Markets Market Research organizations.


Industries Profiled:
Biotech; Pharmaceutical; Health Care; Medical Device


Companies Profiled:
Amgen; Johnson & Johnson; Alcon; Solvay Pharmaceuticals; Novo Nordisk; Jazz Pharmaceuticals; Xanodyne Pharmaceuticals; Ther-Rx; GlaxoSmithKline; Sepracor; Abbott Laboratories


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.