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25DB




Products & Services Managed Care Effective Pull-Through Marketing

Maintaining an Effective Managed Care Pull-Through Organization: Engaging External Stakeholders & Performance Measurement

ID: 5085


Features:

16 Info Graphics

5 Data Graphics

25 Metrics

15+ Narratives


Pages/Slides: 38


Published: Pre-2013


Delivery Format: Online PDF Document


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Non-members: Click here to review a complimentary excerpt from "Maintaining an Effective Managed Care Pull-Through Organization: Engaging External Stakeholders & Performance Measurement"

STUDY OVERVIEW

A pharmaceutical product can't find success in the marketplace without formulary access. A well-crafted pull-through plan sets out a clear path for how a company responds to a formulary win, enabling teams to maximize results from the opportunity. Best Practices, LLC conducted extensive research to help managed care executives identify programs and activities that increase pull-through effectiveness. This study reviews how contracting strategies, effective messaging, customer segmentation, effectiveness metrics, and communication topics are part of the blueprint for maintaining a successful pull-through organization.

KEY TOPICS

  • Creating a process model for effective response to formulary win
  • Contracting strategies that support pull-through
  • Collaboration across channels and functions
  • Maintaining cross-company communicationTraining sales on managed care basics
  • Measuring and analyzing results to understand ROI

KEY METRICS
  • Effectiveness of pull-through training
  • Metrics used to measure effectiveness of pull-through programs and tactics
  • Most important measurement metrics



SAMPLE KEY FINDING
  • Cross-company collaboration is essential to pull-through success. Savvy pharma leaders recognize that effective pull-through demands excellent cross-company collaboration among the multiple internal functions and channels involved. Accordingly, some research participants have developed programs to foster, recognize and reward successful collaboration.

METHODOLOGY

The study involved a two-pronged approach. Best Practices, LLC researchers used a survey instrument to collect pull-through program data from managers and executives representing Managed Care, field sales, Marketing, Sales operations and executive leadership at participating companies in the pharmaceutical, biotechnology and medical device industries. In all, 33 pull-through leaders and executives at 24 companies participated in this study. In addition, Best Practices analysts conducted deep-dive interviews with selected survey participants to uncover successful tactics and best practices used to achieve formulary pull-through.


Industries Profiled:
Health Care; Pharmaceutical; Diagnostic; Consumer Products; Medical Device; Research; Biotech


Companies Profiled:
Abbott; Bayer Healthcare; Johnson & Johnson; GlaxoSmithKline; PerkinElmer; Taro; Tibotec; Pfizer; Sanofi-aventis; Upsher-Smith; Allergan; Caldera Medical; Daiichi Sankyo; Merck; Solvay Pharmaceuticals; Xanodyne Pharmaceuticals; Takeda Pharmaceuticals; Smith & Nephew; Novo Nordisk; Galderma; AstraZeneca; Alcon; Boehringer Ingelheim


If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.