If this box remains here for more than 30 seconds, click this link to try again.
Industries
Functions
Home » Products & Services » Best Practice Database » Managed Care » Effective Pull-Through Marketing
Download FREE Excerpt
16 Info Graphics
5 Data Graphics
25 Metrics
15+ Narratives
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Buy Now
STUDY OVERVIEW
A pharmaceutical product can't find success in the marketplace without formulary access. A well-crafted pull-through plan sets out a clear path for how a company responds to a formulary win, enabling teams to maximize results from the opportunity. Best Practices, LLC conducted extensive research to help managed care executives identify programs and activities that increase pull-through effectiveness. This study reviews how contracting strategies, effective messaging, customer segmentation, effectiveness metrics, and communication topics are part of the blueprint for maintaining a successful pull-through organization.
KEY TOPICS
The study involved a two-pronged approach. Best Practices, LLC researchers used a survey instrument to collect pull-through program data from managers and executives representing Managed Care, field sales, Marketing, Sales operations and executive leadership at participating companies in the pharmaceutical, biotechnology and medical device industries. In all, 33 pull-through leaders and executives at 24 companies participated in this study. In addition, Best Practices analysts conducted deep-dive interviews with selected survey participants to uncover successful tactics and best practices used to achieve formulary pull-through.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.
Top