Effective Timing of Marketing Activities -- Part 1

Incorporate pre-clinical marketing support to enable effective drug development. Due to rising competition and patient awareness in the pharmaceutical industry, drug manufacturers are challenged to differentiate their product from others in their therapeutic area. The tools to accomplish this feat are held by the marketing and market research department. The earlier these resources are brought in to shape clinical development plans, the more the plans support a differentiated and competitive product. One benchmark partner found that marketing support truly needs to start at the discovery stage. The group members work closely with research scientists and provide therapeutic area managers with market research data including: · Epidemiology of disease · Unmet medical market needs · Market opportunities and size The company’s market assessment group co-locates at several major research labs ...

Industries Profiled:
Pharmaceutical


Companies Profiled:
A Leading Pharmaceutical Company

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