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Brand Management & Product Leadership
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30 Info Graphics
14 Data Graphics
15 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
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Pharmaceutical; Health Care; Diagnostic; Biotech; Manufacturing; Consumer Products; Medical Device
Boehringer-Ingelheim; Ortho Biotech; Abbott; Amgen; Sankyo; Sanofi-Synthelabo Inc.; Bristol-Myers Squibb; Merck; Pfizer; Eli Lilly and Company; Bayer
Included in the presentation results are:
Best Practices, LLC identified and profiled key findings that summarize how leading pharmaceutical companies promote brands for maximum effectiveness. From the survey and interviews, several key findings emerged. Some of the findings include the following: