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Best Practice Database
Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Transforming data into useful intelligence is a central challenge that managers of market research organizations face. However, this process is critical to heightening the success of a company’s business. Market researchers must be able to proactively develop and communicate relevant insights and actionable recommendations to brand or category leaders based on a perceptive analysis of market facts, data and trends.
By reading this 22-page document, market research executives can employ practices to train staff on developing relevant insights, manage the quality of insights and recommendations and develop formats for effective communication of insights. Benchmark survey data, conceptual graphics and executive quotes are also incorporated into this document.
Sample Best Practices