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Best Practice Database
Business Operations » Alliances and Partnerships » Launch and Pre-Launch Activities
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New product introduction is a key driver of organizational performance, and a launch can often be the single most costliest and complex step in new product development. This cross-industry online benchmarking exchange examines how large global organizations manage/govern new product introductions.
The research examines the key assessment factors and processes involved in the New Product Assessment process, who the key stakeholders in Governance Groups are and what their roles are in the process, new product readiness decision rights/stakeholder authority and tools used in post-launch assessment. Executives and managers involved in new product launches can use this study to compare their launch roles and processes with leading organizations.