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Products & Services

Ensuring a Successful Product Launch through Effective Process and Authority Roles

ID: POP-223


Features:

17 Data Graphics

43 Metrics

16 Narratives

7 Best Practices


Pages: 63


Published: Pre-2013


Delivery Format: Shipped


 

License Options:

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
STUDY OVERVIEW


New product introduction is a key driver of organizational performance, and a launch can often be the single most costliest and complex step in new product development. This cross-industry online benchmarking exchange examines how large global organizations manage/govern new product introductions.

The research examines the key assessment factors and processes involved in the New Product Assessment process, who the key stakeholders in Governance Groups are and what their roles are in the process, new product readiness decision rights/stakeholder authority and tools used in post-launch assessment.

Executives and managers involved in new product launches can use this study to compare their launch roles and processes with leading organizations.

KEY TOPICS

  • New Product Readiness Assessment – Process
  • New Product Readiness Assessment – Stakeholders
  • New Product Readiness – Decision Rights
  • Post-Launch Assessment
  • Lessons Learned
  • Appendix: Data Analysis

KEY METRICS
  • Time used during the Final Stages of Launch
  • Launch Control Points Used
  • Product Readiness Factors Considered
  • Titular Positions Represented in Governance Groups
  • Functional Representation in Governance Groups
  • Functional Role in Governance Groups
  • Decision Methods Used
  • Location of Decision Making Authority
  • Frequency of Changes made to Governance Decisions
  • Frequency of Metrics and Measures used to Evaluate Launch Effectiveness
  • This report also contains extensive data showing what factors have a noticeable impact on the success of product launches.

SAMPLE KEY FINDINGS
  • Top-performing organizations integrate broader perspectives in their Governance Groups, both in title and in functional area, and they consider more factors in determining product readiness.
  • Information flow is one of the biggest constraints in limiting the effectiveness of product launch assessment. Successful companies rely on frequent communication that is supported by knowledge sharing systems and tools.
  • Reviews/audits of launch decisions by other groups such as non-New Product Introduction teams ensure that Governance Groups do not get tunnel vision during the launch process.


Industries Profiled:
Manufacturing; Medical Device; Pharmaceutical; Technology; Biotech; Automobile; High Tech; Consumer Products; Diagnostic; Aerospace; Diversified; Banking; Professional Services; Transportation; Chemical; Computer Hardware; Computers; Electronics; Internet; Health Care


Companies Profiled:
3M; Ariba; Phillips; CSL Behring; Rolls-Royce/BMW; Cymer; Abbott Laboratories; ITT Flygt; Schering-Plough; Parsons Brinckerhoff; Agilent Technologies; Pioneer International; Solvay Pharmaceuticals; Philip Morris; Bayer; Sikorsky Aircraft; Sonoco; W.L. Gore and Associates; Boeing; Steelcase; Inc.; Bristol-Myers Squibb; Stryker; Caterpillar; Trane; Cummins Engine; W.R. Grace; Dow Corning; DuPont; Xerox; Forest Laboratories; Genentech; General Electric; Hewlett-Packard; Intel; Janssen; John Deere & Company; Newell Rubbermaid; Novartis; Orica Mining Services; Ortho-McNeil; Otis Elevator; Parker Hannifin; Pfizer