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Products & Services Brand Management and Product Leadership Product Marketing and Innovation

Establishing a Promotion Review Editor to Oversee Advertising and Promotion Review Process

ID: PSM-373


Features:

11 Info Graphics

14 Data Graphics

180+ Metrics

1 Narratives


Pages: 34


Published: 2021


Delivery Format: Shipped


 

License Options:
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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.




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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • STUDY SNAPSHOT
  • KEY FINDINGS
  • VIEW TOC AND LIST OF EXHIBITS
The role of a Promotion Review Editor in the biopharma industry requires a critical balance between ensuring that advertising and promotional materials achieve commercial goals, but at the same time comply with regulatory guidelines.

Best Practices, LLC undertook this benchmarking research to examine how leading biopharma companies currently utilize the Promotion Review Editor position, highlight those that are planning to, and explore those that are not. The report highlights effective collaboration approaches, roles and responsibilities, and provides insights into importance and effectiveness of Promotion Review Editor within the company to streamline the review process and boost productivity.

This report also examines the involvement of Promotion Review Editors in electronic submissions and review process of promotional materials, functional location and reporting of Promotion Review Editors, and the realtive number of products supported by them on average. Finally, the report probes the best practices and challenges of utilizing the Promotion Review Editor position in a modern biopharma company.

Industries Profiled:
Diagnostic; High Tech; Biotech; Biopharmaceutical; Pharmaceutical; Medical Device; Health Care; Manufacturing; Consumer Products; Science; Medical


Companies Profiled:
Accelerate Diagnostics; Agilent Technologies; Allergan; Alnylam Pharmaceuticals; Baxter Healthcare; Dermira; Fisher & Paykel; GE Healthcare; GlaxoSmithKline ; Hill-Rom; Horizon Therapeutics; Intercept; Karyopharm Therapeutics; LEO Pharma; Merck; Mylan; Needle Tech Products; Novartis; Relypsa; Smith & Nephew; Takeda Pharmaceuticals; Thermo Fisher Scientific; Ultradent Products

Study Snapshot

Best Practices, LLC engaged 24 leaders from 23 biopharmaceutical organizations in this research through a benchmarking survey. Almost two-third of participants are at director level. Segmented data in the report focuses on Large Pharma and organizations that already have or are planning to have a Promotion Review Editor.

Key topics covered in this report include:

  • Role presence and reporting of Promotion Review Editor
  • Importance and effectiveness of Promotion Review Editor
  • Involvement of Promotion Review Editor in electronic submissions and review process
  • Responsibilities lead and supported by Promotion Review Editor in review process
  • Time spent in Promotion Review Editor role
  • Best practices and challenges with Promotion Review Editor

Key Findings

Select key insights uncovered from this report are noted below. Detailed findings are available in the full report.

  • The Role Can Be Located in Multiple Functions: The spread is even regarding which functions house a Promotion Review Editor. None of the functions exceed 35% of the benchmark class. Regulatory and Marketing Communications are common locations for the editor role, particularly in large companies.
  • Strategically Choose Promotion Review Editor Based on Transferable Knowledge: At least 54% of all segments’ editors support 3 or more products. 20% of the large segment indicated they split up products and brands between multiple editors to maximize brand or therapeutic area expertise. Picking a Promotion Review Editor with broad product knowledge will be optimal.

Table of Contents

Sr. No.
Topic
Slide No.
I.
Executive Summaryp. 4-7
Research Objectives & Methodologyp. 5
Segmentation Criteria and Participating Companiesp. 6-7
II.
Reporting, Importance and Effectiveness of Promotion Review Editorp. 8-15
III.
Involvement in Electronic Submissions and Review Processp. 16-20
IV.
Responsibilities in Review Process and Time Spentp. 21-25
V.
Best Practices and Challenges with Promotion Review Editorp. 26-28
VI.
Participant’s Demographicsp. 29-33
VII.
About Best Practices, LLCp. 34

    List of Charts & Exhibits

    I. Reporting, Importance and Effectiveness of Promotion Review Editor

    • Presence of Promotion Review Editor role as part of the advertising and promotion review process
    • Functional location and reporting of the Promotion Review Editor role
    • Designation of the person to whom Promotion Review Editor reports to
    • Role alignment for Promotion Review Editor
    • Number of products supported by a single Promotion Review Editor
    • Importance and effectiveness of the Promotion Review Editor role – Total benchmark class
    • Importance and effectiveness of the Promotion Review Editor role – Segmented data

    II. Involvement in Electronic Submissions and Review Process

    • Electronic submissions of advertising and promotional materials to FDA
    • Involvement of Promotion Review Editor in electronic submissions; Review of promotional materials by Promotion Review Editor before it goes to the company’s Regulatory publishers
    • Streamlining electronic submissions and the role of the Promotion Review Editor
    • Remediation role of Promotion Review Editor; Correction requests handled by Promotion Review Editor

    III. Responsibilities in Review Process and Time Spent

    • Responsibilities of Promotion Review Editor in review process – Total benchmark class
    • Lead responsibilities of Promotion Review Editor in review process – Segmented data
    • Time spent by Promotion Review Editor (in hours) on the role
    • Average time spent (%) by Promotion Review Editor on each of the listed activities

    IV. Best Practices and Challenges with Promotion Review Editor

    • Best practices in utilizing the Promotion Review Editor role
    • Challenges encountered by companies in their utilization of the Promotion Review Editor role