As traditional physician access channels close shut, medical science liaisons (MSLs) play a critical role in accessing and engaging thought leaders in Europe. To stand up impactful field medical teams within each of the leading European markets, Medical Affairs leaders need to know how top competitors resource, align and support their MSLs.
Best Practices, LLC undertook this benchmarking research to examine how best-in-class pharmaceutical and biotechnology companies allocate critical resources (including MSL staffing levels and travel & entertainment budgets) across core markets in Europe. The report also assesses how top organizations structure and align their MSL teams from a global, regional and local perspective, especially to fuel new product launch success.
In addition to delivering resource and support insights, this report captures European region and country-level field metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background, and other areas – all to help pharma medical leaders enhance field medical impact across the European market.