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Business Communications » External Communication Excellence
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As companies grow, effective external communications activities help organizations build strong stakeholder relationships and marketplace success. The external communications function is the public voice of an organization and thus represents a vital function. As the external communications function has evolved, its structure and resources have also changed over time.
Best Practices, LLC conducted this research to find out current trends in external communications with respect to its structural models, staffing and investment levels. This research study provides external communications trends and insights around structure and resources; communications leaders can use the study to compare their current structure and resources with that of leading companies.
Participants in this benchmarking research included 32 Communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments. This research document is the result of a benchmarking survey and field interviews. Research participants included Vice President, Senior Directors, Directors, Managers and Specialists.