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Best Practice Database
Business Communications » External Communication Excellence
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As companies grow, effective external communications activities help organizations build strong stakeholder relationships and marketplace success. The external communications function is the public voice of an organization and thus represents a vital function. As the external communications function has evolved, its structure and resources have also changed over time.
Best Practices, LLC conducted this research to find out current trends in external communications with respect to its structural models, staffing and investment levels. This research study provides external communications trends and insights around structure and resources; communications leaders can use the study to compare their current structure and resources with that of leading companies.
Participants in this benchmarking research included 32 Communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments. This research document is the result of a benchmarking survey and field interviews. Research participants included Vice President, Senior Directors, Directors, Managers and Specialists.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.