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Best Practice Database
Business Communications » External Communication Excellence
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
External Communications is a critical function that is centrally involved in key aspects of an organization's communications with the external world - presenting not only product information to customers but also corporate perspectives on important issues to the media. As the function that represents the corporate voice to the external world, external communications needs a clear understanding of its services, priorities and responsibilities.
Best Practices, LLC undertook this timely study to identify the function's service levels and priorities; frequency of interactions with other Corporate Affairs Groups and collaborative approaches; and roles/responsibilities among internal and external customers/partners.
Participants in this benchmarking research included 32 Communications executives and managers at 28 leading companies from bio-pharmaceutical, healthcare and other industry segments. Field interviews and study analysis produced many observations and benchmark findings to reflect opportunities across the External Communications Function.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.