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Products & Services R and AS Conferences 2001 Feb 2001: Cultivating Customer Relationships through Technology

Feb 2001 GBC Presentation: Laying a Foundation for Successful CRM (Sprint Canada)

ID: GBC-P022001SJL


Published: Pre-2013


Delivery Format: PowerPoint


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
Businesses are under intense pressure to jump aboard the CRM bandwagon, but a data warehousing initiative must be well designed to meet specific needs or a lot of time and money will be wasted. Jay's presentation will demonstrate how a leading telecommunications company has approached data warehousing swiftly, not hastily, to address its market effectively. Jay will discuss how Sprint Canada built the internal case for CRM, identified its data warehousing objectives, integrated solutions with existing systems, prioritized its implementation order and built its CRM team.

Industries Profiled:
Companies Profiled:
Sprint Canada

Jay Berkowitz
Director of Marketing, Communications and Strategic Support Services

Sprint Canada