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Products & Services R and AS Conferences 2008 Feb 2008: Customer Experience Conference

Feb 2008 GBC Presentation: User-Centered Design: What Companies Should Do -- But Most Don't

ID: GBC-Q12008IBM


Pages/Slides: 22


Published: Pre-2013


Delivery Format: PDF


 

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Single User: Authorizes use by the person who places the order or for whom the order was placed.

Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.

Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • PRESENTER INFO
IBM delivered insights on user-centered design and user engineering, which helps IBM stay focused on customer requirements and preference throughout the product lifecycle in "User-centered Design: What Companies Should Do -- But Most Don't."

Industries Profiled:
High Tech; Manufacturing


Companies Profiled:
IBM

Darryl Turner
Vice President, Client Advocacy

IBM Corp.