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25DB




Products & Services Sales and Marketing E-Commerce Forging Strategic Partnerships Affiliate Programs

Forge Strategic Partnerships on the Web

DB Image

ID: 3595


Features:


Words: 422


Published: Pre-2016


Delivery Format: Online


 

License Options:


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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Partner with online health services to provide medical education and build
customer relationships.
Benchmark companies noted the importance of building partnerships over the
Internet. They indicated that it is too slow and expensive to do everything
themselves.

One pharmaceutical company, for example, is currently conducting a
comprehensive study to identify what services are offered in the area of health
care education. Meanwhile, it is actively interviewing potential partners,
particularly online health services whose membership matches the desired
demographics of the company. The company is holding negotiations with
organizations such as Medscape, Telehealth, and Betterhealth, hoping to reach
through these potential partnerships a broad-based audience of physicians and
patients in the company’s key therapeutic areas ...

Industries Profiled:
Miscellaneous


Companies Profiled:
A Leading Pharmaceutical Company

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