Features:
| 11 | Info Graphics | |
| 49 | Data Graphics | |
| 820+ | Metrics | |
| 2 | Narratives | |
Pages: 72
Delivery Format:
Shipped
 Call 919-403-0251
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ID: PSM-343
License Options:
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
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Digital marketing innovation has transformed the way pharmaceutical and medical device companies engage with patients, physicians, payers and other important customer groups. To stay ahead of the curve, savvy organizations utilize new tools and tactics to educate key customers, to enhance reach, to boost speed, to raise sales force effectiveness, to measure and increase customer satisfaction, and to offset declining HCP access.
Best Practices, LLC, undertook this research to establish industry benchmarks on key digital marketing performance areas such as: digital strategy, launch excellence, staffing & investment, performance & ROI measurement, analytics, vendor management & service alignment, field sales support, mobile engagement, social media, electronic health records, digital health & innovation, and cost management.
Insights in this report will help digital marketing leaders benchmark the effectiveness of their function against those of leading pharmaceutical and medical device companies.
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