Digital marketing innovation has transformed the way pharmaceutical and medical device companies engage with patients, physicians, payers and other important customer groups. To stay ahead of the curve, savvy organizations utilize new tools and tactics to educate key customers, to enhance reach, to boost speed, to raise sales force effectiveness, to measure and increase customer satisfaction, and to offset declining HCP access.
Best Practices, LLC, undertook this research to establish industry benchmarks on key digital marketing performance areas such as: digital strategy, launch excellence, staffing & investment, performance & ROI measurement, analytics, vendor management & service alignment, field sales support, mobile engagement, social media, electronic health records, digital health & innovation, and cost management.
Insights in this report will help digital marketing leaders benchmark the effectiveness of their function against those of leading pharmaceutical and medical device companies.