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Market Research, Analytics and Forecasting » Process Excellence and Productivity Management
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10 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC undertook this study to illustrate the ideal allocation of market research resources to best serve internal customers. The document provides insights into the practices, mix, staffing, activity levels and training requirements needed for market research to consistently provide valuable, forward-looking insights into the business.
Market research leaders from 14 global pharmaceutical and medical device organizations participated in this benchmark field study and survey analysis.
Setting The Best Research Agenda & Mix: The allocation of most organization’s market research activities is far out of line when comparing to customer expectations and needs. Many companies are heavily skewed toward tracking projects that are not as impactful for customers as are Insight Projects. Rebalancing the mix can allow market research groups to go deeper and respond to market changes.