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Best Practice Database
Marketing Management » Digital Marketing
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As a result, organizations are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage effective online media and maximize revenue. However, with greater investment, digital marketers also face the onus of delivering maximum results with available resources.
Best Practices, LLC conducted this research to establish new benchmarks and provide critical insights into how leading pharmaceutical and medical device firms use new tools and tactics to create digital programs with impact. In particular, this study delivers benchmarks around key performance areas including digital strategy, launch excellence, performance & ROI measurement, analytics, mobile engagement, social media, electronic health records, and digital health & innovation.
Best Practices, LLC engaged 21 digital, multichannel marketing and other commercial leaders from 19 leading healthcare organizations through a benchmarking survey. Close to two-thirds of the participants serve at director level or above.