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Best Practice Database
Marketing Management » Digital Marketing
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Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
As a result, organizations are investing more than ever in digital marketing to learn about their customers, build better relationships, leverage effective online media and maximize revenue. However, with greater investment, digital marketers also face the onus of delivering maximum results with available resources.
Best Practices, LLC conducted this research to establish new benchmarks and provide critical insights into how leading pharmaceutical and medical device firms use new tools and tactics to create digital programs with impact. In particular, this study delivers benchmarks around key performance areas including digital strategy, launch excellence, performance & ROI measurement, analytics, mobile engagement, social media, electronic health records, and digital health & innovation.
Best Practices, LLC engaged 21 digital, multichannel marketing and other commercial leaders from 19 leading healthcare organizations through a benchmarking survey. Close to two-thirds of the participants serve at director level or above.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.