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» Products & Services » » Human Resources » Work Environment and Culture » Communication

Foster Collaboration Among Teams -- Part 1

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ID: 3760


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Words: 1,415


Published: Pre-2020


Delivery Format: Online


 

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919-403-0251

  • STUDY OVERVIEW
  • BENCHMARK CLASS
  • SPECIAL OFFER
Clearly articulate the vision and purpose to align all teams.
Understanding corporate vision and purpose helps foster team and business unit
collaboration. Kodak's Zebra Team, formed to improve black & white film sales
and production, articulates its vision in strong language. Team leader Steve
Frangos used examples ranging from the Gulf War to life-saving surgeries to
build a noble sense among his team that black and white products "were more
important to society" than many other Kodak offerings. The team adopted
Frangos' vision and his pride in what they were doing.

Along with the specific performance goals outlined below, the Zebra team
evolved a more visionary purpose: "putting black and white film back on Kodak's
map ...

Industries Profiled:
Consumer Products; Manufacturing; Telecommunications


Companies Profiled:
Kodak; Honeywell; Miller Brewing Company; Motorola

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