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Sales and Marketing » New Product Development and Launch » Managing Development Process » Cross-Functional Teams » Team Structure
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While top-performing pharmaceutical companies recognize that innovative drug discovery depends upon a deep understanding of market needs and the research skill of top scientists working with state-of-the-art technologies, most companies commonly struggle with the decision to commit resources to a product that may or may not make it past the next phase. Pharmaceutical companies can benefit from this document’s findings on how to effectively create a marketplace focus throughout the development phase. This 14-page document discusses the use of cross-functional evaluation teams as a key factor in speeding up the product evaluation process.