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Best Practice Database
Sales and Marketing » New Product Development and Launch » Managing Development Process » Cross-Functional Teams » Team Structure
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While top-performing pharmaceutical companies recognize that innovative drug discovery depends upon a deep understanding of market needs and the research skill of top scientists working with state-of-the-art technologies, most companies commonly struggle with the decision to commit resources to a product that may or may not make it past the next phase. Pharmaceutical companies can benefit from this document’s findings on how to effectively create a marketplace focus throughout the development phase. This 14-page document discusses the use of cross-functional evaluation teams as a key factor in speeding up the product evaluation process.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.