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Best Practices, LLC conducted this study to understand how world-class pharmaceutical companies develop and execute strategies for communicating clinical trial results. This best practices report discusses the most effective practices for communicating clinical trial results to physicians, the managed care community, investors and consumers. It also includes a summary Communication Toolkit that walks executives through the communication process from the planning stages of a large clinical trial through the post-launch period. Best Practices, LLC conducted initial surveys with executives at leading pharmaceutical companies. Analysts then performed in-depth interviews with 15 executives at nine leading pharmaceutical companies.
Specifically, this study examines the following areas:
To maximize return on clinical trial investment, pharmaceutical companies must identify the most effective ways to communicate results to key stakeholders. Successful communication efforts for clinical trials enhance product positioning -- ultimately leading to increased sales.
Best Practices LLC analysts identified several key elements for effectively communicating clinical trial results to physicians, the managed care community, investors and consumers. Key findings include: