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Strategic alliances are formed to achieve objectives that are mutually beneficial for each partner company. Successful alliances strengthen the market position of the partner companies and also provide access to critical resources, skills and new markets. Hence it is important to first articulate the rationale behind the strategic move and then choose a partner using selective criteria.
This white paper derives insights from alliance and partnership research by Best Practices, LLC that addresses the key strategies behind selecting successful partners and sheds light on the solutions to problems that commonly arise in the development of these partnerships. The findings demonstrate how Best Practices, LLC assisted business development executives at several Fortune 500 companies to identify areas of improvement, defend organizational resources and drive improvement for their alliance function.
For more information in this area, please contact:
Cameron Tew at (919) 767-9226, or by email at firstname.lastname@example.org.