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» Products & Services » » Sales and Marketing » Marketing Management » Deploying Marketing Programs » Brand Management

Global Branding: Achieving Consistent Brand Identity & Messaging

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ID: 4517

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Published: Pre-2019

Delivery Format: Online PDF Document

 

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This 25-page document focuses on the latest thinking of several pharmaceutical and consumer product companies on the most effective methods of governing consistent brand identities. The study covers different approaches to governing brand identity, inconsistencies in governance, the pros and cons of two governance approaches, trends in governing the brand and models to optimize brand identity. This research originated with the Best Practices, LLC Business Excellence Board.

Industries Profiled:
Computer Hardware; Computer Software; Pharmaceutical; Biotech; Financial Services; Chemical; Telecommunications; Manufacturing; Consumer Products; Diagnostic; Medical Device; Automobile; Health Care; Insurance


Companies Profiled:
AMD; Sanofi-aventis; BASF India Ltd; Standard & Poor's; Solvay Canada; Abbott Laboratories; Call to Call; Bayer; IVAX; Ford Motor Company; Oticon Inc; Bristol-Myers Squibb; Sayap Mas Utama Co. Ltd; Janssen; Novo Nordisk; Cingular Wireless; Pfizer Consumer Healthcare; Johnson & Johnson; Genzyme; Kodak; Millenium; Merck; Pfizer; Roche; SCT; Verizon Information Services

If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.

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