In order to be effective across a growing number of markets where field medical teams are active, medical leaders need to know how competitors resource, align and support their medical science liaisons (MSLs) globally.
Best Practices, LLC undertook this ambitious research to examine how leading pharma and biotech allocate critical resources (including MSL staffing levels and Travel & Entertainment budgets) across core non-US global markets in Europe, Canada, Latin America, Asia-Pacific and the Middle East/North Africa regions. The report also assesses how top organizations align and support global MSLs from a global, regional and local perspective, especially to fuel new product launch success.
In addition to providing resource and support insights, this report captures region and country-level field metrics on MSL productivity, efficiency, KOL and key account targeting, interaction frequency, communication and tools, skills and background, and other areas – all to help pharma medical leaders enhance field medical impact across global markets.