If this box remains here for more than 30 seconds, click this link to try again.
Products & Services »
Best Practice Database
Sales and Marketing » Sales Management » Enhancing Selling Effectiveness » Planning and Targeting » Detailing
To save, right-click above PDF and select "Save target as” or "Save link as" (depending on which web browser you use).
For the black and white printing version of the PDF, Please contact David Guinn at 919-767-9179 or Email Us.
Free PDF viewer software
Metrics, Graphics, Summary Matrix
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Based on a survey of nine pharmaceutical organizations, this 17-slide presentation measures the type and prevalence of e-detailing activities and programs in Europe, Asia and the United States. Key topic areas in this study include: prevalence of e-detailing activities used, types of incentives provided, effective targeting of e-detailing activities and e-detailing budgets. Companies can use this information to understand the application and success of e-detailing programs around the world.
The study found that web-based and email-based activities are the most popular forms of e-detailing. Most executives reported that e-detailing comprises less than 10% of their promotional budgets. In addition, most executives measure the success of e-detailing programs by the number of physicians reached and the number of prescriptions generated.
This information was collected from Best Practices, LLC Internet Benchmarking Exchange service.