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» Products & Services » » Sales and Marketing » Sales Management » Enhancing Selling Effectiveness » Planning and Targeting » Detailing

Global Trends in E-detailing

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ID: 4574


Features:

Metrics, Graphics, Summary Matrix


Pages/Slides: 17


Published: Pre-2014


 

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Study Overview

Based on a survey of nine pharmaceutical organizations, this 17-slide presentation measures the type and prevalence of e-detailing activities and programs in Europe, Asia and the United States. Key topic areas in this study include: prevalence of e-detailing activities used, types of incentives provided, effective targeting of e-detailing activities and e-detailing budgets. Companies can use this information to understand the application and success of e-detailing programs around the world.

Key Findings
The study found that web-based and email-based activities are the most popular forms of e-detailing. Most executives reported that e-detailing comprises less than 10% of their promotional budgets. In addition, most executives measure the success of e-detailing programs by the number of physicians reached and the number of prescriptions generated.

Methodology
This information was collected from Best Practices, LLC Internet Benchmarking Exchange service.


Industries Profiled:
Pharmaceutical; Biotech; Health Care


Companies Profiled:
AstraZeneca; Axcan Pharma; Janssen Cilag Pharmaceutical; Datapharm; Organon; Lilly; Pfizer; Ranbaxy; Schering-Plough


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