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Best Practice Database
Sales and Marketing » Sales Management » Enhancing Selling Effectiveness » Planning and Targeting » Detailing
Metrics, Graphics, Summary Matrix
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Based on a survey of nine pharmaceutical organizations, this 17-slide presentation measures the type and prevalence of e-detailing activities and programs in Europe, Asia and the United States. Key topic areas in this study include: prevalence of e-detailing activities used, types of incentives provided, effective targeting of e-detailing activities and e-detailing budgets. Companies can use this information to understand the application and success of e-detailing programs around the world.
The study found that web-based and email-based activities are the most popular forms of e-detailing. Most executives reported that e-detailing comprises less than 10% of their promotional budgets. In addition, most executives measure the success of e-detailing programs by the number of physicians reached and the number of prescriptions generated.
This information was collected from Best Practices, LLC Internet Benchmarking Exchange service.
If you purchase Best Practice Database document(s), you will have 30 days from the date of purchase to apply some or all of the cost of the document(s) toward the cost of a Full Access Individual, Pharma, Group or University Membership. Write us at DatabaseTeam@bestpracticesllc.com or call David Guinn at 919-767-9179 if you have any questions.