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Best Practice Database
Brand Management and Product Leadership » Product Marketing and Innovation
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1 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Launching and growing multiple products is both resource-intensive and strategically challenging. Two ways in which franchise managers can maximize the value of their portfolio are driving revenue growth across products and reaping the reputational rewards of therapeutic area leadership.
This Best Practices, LLC study delivers performance benchmarks on how companies efficiently manage multiple similar products and indications to best leverage precious resources. The research captures best practices for growing the franchise top-line through managing sales alignment, territories, and SFE metrics. In addition, the study also identifies how to enhance corporate reputation by employing efficient digital marketing technologies (for recently launched products) and applying other innovative promotional approaches to support integrated product portfolios or franchises.
Franchise managers can use this study to evaluate and improve the management of their pipelines and to inform strategic management decisions of these portfolio assets.