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Identifying the drivers of digital marketing performance excellence in the healthcare industry will enable companies to gain valuable customer insights, build effective relationships, leverage online media, and maximize revenue.
Best Practices, LLC undertook benchmarking research to provide critical insights into how savvy biopharma digital marketers are enhancing the medical and commercial potential of new products, improving alignment with brand teams, acquiring and training new digital marketers, managing service delivery for key programs, and optimizing insource vs. outsource mix.
For this research, Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations through a benchmarking survey instrument. Nearly 70% of benchmark participants serve at the level of director or above.