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Marketing Management » Marketing Strategy
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Medical Device; Distribution; Pharmaceutical; Health Care; Technology; Diagnostic
B.Braun; Boston Scientific; Cochlear; Fine Science Tools; Getinge; Hospira; Innovo Medical; Johnson & Johnson; Medtronic; MMJ Labs; Nonin; Ortho-Clinical Diagnostics; Philips Healthcare; Polymed; Precision Tool Technologies; Procursum Medical; Promaxo; Rossmax; Stable Orthopaedics; Terumo BCT
Few companies use a completely centralized emerging markets commercial structure. Instead, almost half of companies use a decentralized structure, organized most often by geography or in some cases by therapeutic area. Another 26% use a “hybrid” mix of centralized and decentralized commercial functions.
On average, the China market receives the highest investment allocation (23% of all APAC commercial spending), followed by India (19%) and South Korea (17%). Australia receives an average spend allocation of 11%, with Taiwan currently seeing 5%.