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Biopharmaceutical and medical device companies in the current outcomes-focused market depend increasingly upon Health Outcomes Liaison (HOL) staff to serve as a scientific bridge with payer organizations, thought leaders, clinical investigators and other important healthcare decision makers. As the demand for outcomes and comparative effectiveness data grows, successful companies will need to know how to fully leverage the relatively new field-based HOL function.
Best Practices, LLC, conducted this study to help pharma and biotech executives and managers identify how leading companies structure their HOL programs in an increasingly challenging business environment. The research also examines best practices in HOL management and identifies the ideal background, in education and experience, needed for an HOL to succeed. Leaders burdened with headcount constraints and insufficient resources to support new products can potentially gain critical efficiencies through the shrewd use of HOLs.