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5 Best Practices
Single User: Authorizes use by the person who places the order or for whom the order was placed.
Sitewide: Authorizes use of the report for a geographic site. All people at site can view the report for a year and copies can be printed.
Corporate: Authorizes use for the entire company for a year and copies can be printed. No limitations for usage inside the company.
Best Practices, LLC, conducted this study to help healthcare companies measure and improve performance across a wide range of Digital Marketing (DM) functional areas and activities. The study delivers insights on performance tracking, new tools and technologies, demonstrating value, better alignment with brand teams, talent acquisition and development, mitigating Regulatory risk, and investment trends.
Thirty-one benchmark survey respondents from 28 companies participated in this study. More than half of respondents are directors, senior directors or vice presidents, and 62% are based in the United States. The vast majority of these Digital Marketing leaders work in the healthcare and pharmaceutical industries.
Key topics include: