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Best Practices, LLC undertook research to examine a host of key operational benchmarks required to achieve best-in-class performance in digital marketing in the healthcare sector, and foster a stronger digital culture throughout the organization.
In particular, this study provides critical insights into how savvy bio-pharma digital marketers are expanding the reach and effectiveness of digital customer engagement through emerging channels, measuring ROI for innovative activities, right-sizing budget and staffing investment levels, and enhancing the digital content and program review and approval process.
Best Practices, LLC engaged 31 digital, multichannel marketing and other commercial leaders from 24 leading healthcare organizations for this benchmarking research. Nearly 70% of participants serve at the level of director or above.